About SRG
Our Purpose
Our Approach
Our Services

Our Board

About SRG
SRG is in business to help manufacturers, service companies, governmental and institutional organizations identify, document, and improve their performance to the triple bottom-line defined as performance that simultaneously improves the integrity of ecological systems, the vitality of the economy and the advancement of social equity.

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Our Purpose

The purpose of the Sustainable Research Group is to help create a system of commerce for our partners that is simultaneously life affirming, value-based and ethically driven.

In achieving its purpose SRG will subscribe to the following operating principles:

  • Promote Community – Work collaboratively with our partners to encourage and enhance a sense of community, both within the scope of our projects and within the boundaries of influence of the organizations we serve.
  • Restore the Web of Life – Seek alternatives to current activities that depend on hazardous or toxic substances. We will develop solutions that provide cyclically renewable technical or biological inputs to the earth’s ecosystems wherever technically and economically feasible.
  • Create a Competitive Advantage – Use environmental innovation to help create an economic advantage for our partners that is not shared by their market competitors.
  • Operate in an Ethical Manner – Provide a sound moral foundation for our stakeholders to experience trust, equality, honor and personal growth in their dealings with SRG.

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Our Approach

We operate with the belief that global competition for natural resources will drive organizations to seek maximum resource efficiency in the design, production and delivery of their services and products. SRG provides its clients with a unique set of intellectual assets in research, development and management to help them simultaneously improve the economic vitality, environmental integrity and social equity their enterprise. This approach is known as using the Triple Bottom Line to achieve a competitive advantage.

SRG’s goal is to help identify radical improvements in raw material usage, to promote a culture of continual improvement through the development of environmental business metrics and to foster the creation of innovative products and services that solve existing or anticipated problems for our client’s employees, customers and investors.

Global economic, social and environmental systems are now changing at such a rapid pace that business leaders are beginning to develop long-range plans that re-evaluates their strategic role in the market place. They are beginning to assess the ecological impact of their products and services on earth’s ecosystems and the environmental and social impact on their customers. Adding these two new dimensions to their strategic approach to business has helped define environmental sustainability for global commerce.

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Our Services

Research
Marketing
Consulting
Real Estate Development

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Our Board

Sustainable Research Group (SRG) was created as a Limited Liability Company (LLC) in January of 2002.

William A. Stough, Chief Executive Officer, has over 25 years experience in providing technical assistance in the fields of environmentally sustainable business initiatives, industrial ecology, pollution prevention and ISO 14001 environmental management systems. Mr. Stough is the founder and past president of the West Michigan Sustainable Business Forum, and has organized regional sustainable business networks in the Saginaw Bay Watershed, in Southeast Michigan and in Central Michigan. He has served as a business sustainability consultant to the Office Furniture Industry Council, the International Design Center for the Environment and the City of Grand Rapids, Michigan.

He is an ANSI-RAB registered ISO 14001 Environmental Management System Auditor and was the technical staff advisor for the development of the OFIC Sustainability Principles, which adds sustainability elements to an EMS. He has served as president of the board of directors for the Center for Environmental Study, the West Michigan Environmental Action Council, the Land Conservancy of West Michigan, and the Michigan Association of Environmental Professionals. Bill is a Charter Member of the International Society for Industrial Ecology and recipient of the Michigan Sustainable Business Forum’s 2002 Individual Achievement Award. bstough@sustainableresearchgroup.com


Paul M. Murray, President, is Herman Miller Inc.'s Environmental Affairs Manager. Herman Miller is one of the leading manufacturers office furniture and is located in Zeeland, MI. The company has 7500 employees and over one and a half billion dollars in sales worldwide. Herman Miller is widely recognized as an international leader in the development of sustainable business practices. Mr. Murray began his industrial career as a Research and Development Chemist for PPG Industries and Boise Cascade Corp. He developed wood coatings and finishes for nine years before joining Herman Miller eleven years ago as a production manager. He accepted his current role in environmental affairs seven years ago. He holds an undergraduate degree in Chemistry and a Masters Degree in Management. Paul is an active participant on several work groups for Michigan's Department of Natural Resources working on the Clean Air Act implementation. He is a member of the National Association of Manufacturing's Environmental Steering Committee in Washington, DC. He also chairs NAM’s subcommittee on Environmental Justice. Paul also serves on the board of directors for several non-profit organizations.

Thomas Fehsenfeld, Chief Financial Officer, is President of Crystal Flash Energy, a family owned fuels distribution and resource recovery company. It serves residential, commercial and industrial customers throughout Michigan with sales of approximately $100 million per year. Crystal Flash Energy is part of The Heritage Group, headquartered in Indianapolis, Indiana. The Heritage Group is a diversified family of companies involved in asphalt production, construction, environmental remediation, petroleum distribution, petroleum refining, and stone and aggregate production.

Tom is widely recognized in the business community as an environmental leader by being an early advocate of the strategic value of sustainability. He was a founding member of the West Michigan Sustainable Business Forum in 1994, and is the recipient of numerous awards for his contributions in such areas as used oil recycling, water quality and sustainable business practices. Mr. Fehsenfeld was a partner in the company that built the first commercial wind powered generators in the State at Mackinaw City, Michigan. He is one of only three private sector members of the Grand Valley Metropolitan Council, a past president of the board of directors of the West Michigan Sustainable Business Forum, and current chair of its energy committee. Tom is currently a board member of the Product Development and Management Association.

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